Client: The Movement Cooperative
Select Work
The campaign:
Influencer marketing campaign to disseminate important Get Out The Vote website for the 2020 Election to reach young people, combat misinformation and drive the young POC vote.
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What I did:
I sourced talent, negotiated, put together the campaign brief and reported on campaign results.
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Results: 10M+ impressions
L-R: @blindsaay, @mimizhuxiyuan, @subliming.jpg, @boobie_billie
Client: Heed Foods
The campaign:
Gift with Purchase campaign - ideated + executed an artist sticker collaboration with @kristinamicotti for a gut-focused dog kibble company.
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What I did:
I sourced talent, negotiated, put together the campaign brief and project managed to completion. We re-used these assets to run paid social ads.​
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Results: Improvement in CAC + click-through on paid ads.
L-R: @study.duoo, @ajadang, @janicestudies
Client: Bullet Journal
The campaign:
Influencer marketing campaign to drive top-of-funnel awareness for launch of official notebook.
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What I did:
Influencer marketing strategy and execution. Reached out to 100+ influencers to offer unpaid gifting, coordinated logistics and tracked results.
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Results:
3M+ reach on an unpaid campaign, three months of inventory sold out in two days.
Client: Heed Foods
The campaign:
Developed an ongoing content series and newsletter concept to drive open-rate and communicate brand values + storytelling called Heed Stories: Our Dogs & Us, an interview series that celebrated our relationships with our dogs.
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What I did:
Created concept, sourced talent, shot series and designed newsletter + landing pages.
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